Green Fairy
Art Direction / Photography / Videography
Redefining Cannabis Culture with Playful Storytelling
Challenge
Cannabis dispensaries are often seen as unapproachable or overly clinical, making the shopping experience feel intimidating. Many consumers struggle to understand product differences, leading to hesitation and confusion. Green Fairy set out to make cannabis education more engaging, lighthearted, and easy to navigate.
Outcome
By introducing playful, personality-driven characters, Green Fairy visually differentiates Sativa and Indica strains, helping consumers make informed choices with ease. The nostalgic 70s cartoon aesthetic transforms cannabis branding into something welcoming and stigma-free, ensuring a simplified and enjoyable shopping experience.
Packaging
Green Fairy’s packaging brings a playful twist to cannabis culture with hand-drawn, cartoon-style visuals. Each seasonal edition—like Christmas or Valentine’s—features its own colors and cheeky messages, turning every tin into something fun, festive, and worth collecting.
