Poof!
Art Direction / Photography / Videography
A "You send, we shoot" service delivering fresh, high-quality visuals for small and medium-sized businesses.
What's Poof! ?
“Poof!” refers “A sound when something has happened suddenly or by magic!”. It is a photography, videography and styling service which specializes in product and packaged goods photography. Through the “You send, we shoot” service, Poof! helps customers save their time and costs in production while emphasizing the customer’s brand identity in new various ways.
Who's Poof for?
Poof! targets small and medium sized online businesses that are seeking fresh and quick content.
Previous Work
Client : Babycake
Babycakes think the perfect gift is one that expresses your feelings. They’re well known for its custom cheeky quotes on top of the cake by the campaign “say it with babycakes”. Their mission is to “deliver happiness and lifestyle to people”, presenting with the edits of old school memories and memes that go along with our daily life.
Baby Tray Puzzle
“Baby tray” is the new product launch with the new size of babycakes fudge cake. The client requests a short video that contains the joy of sharing and more ways to create the wording messages through the cake.
With the tiny size that can only fill with a word, we decided to say the #sayitwithbabycakes In a different way. inspired by the puzzles game that can make a memorable experience to solve the puzzle for messages and gatherings.
How the Grinch stole Babycakes
For this project, a short video and photo set for Babycakes Holiday set aims to celebrate the Christmas season with the feeling of astonishing childhood memories.
“How the grinch stole babycakes!” , The grinch is the character that we all have nostalgic memories of, with misanthropic and mean-tempered that gives us story ideas to develop in an exited and fun way!
Client : Butterize
Babycakes think the perfect gift is one that expresses your feelings. They’re well known for its custom cheeky quotes on top of the cake by the campaign “say it with babycakes”. Their mission is to “deliver happiness and lifestyle to people”, presenting with the edits of old school memories and memes that go along with our daily life.
Client : Shopprop
For Shop Prop, we set out to show that an iPhone case isn’t just something you carry — it’s part of your lifestyle. Bright colors, playful textures, and unexpected table settings turn the spotlight on Shop Prop’s bold, stylish designs.
This shoot brings out the brand’s fun, fashion-forward spirit, making their cases feel like a must-have accessory for everyday life — not just protection, but pure self-expression.
